EmailWing is a specialized brand in customizable solutions on marketing email based on permission, giving their customers alongside the consulting services the most performant platform for marketing email in Romania, extremely accessible and easy-to-use.
EmailWing platform is the newest and fastest instrument for marketing email.
Right now EmailWing offers solutions of marketing email for: Adevarul Holding (Adevarul, Forbes, AdevarulShop, AnuntExpres, Blick Ucraina), L’Oreal (Garnier, Maybelline, Kerastase), Unilever (Knorr), Sab Miller (Ursus – Despre Alcool), Honda Trading Romania, RTC Holding (Debenhams Romania/ Ungaria), MiniPRIX, Evolio, Roton, British Gallery.
Consultancy services in achieving communication strategies through email marketing.
EmailWing team is constituated from marketing experts and online communication strategies, capable to cover all the strategc aspects that can influence the success or failiure of an email marketing program. Starting from the collecting techniques with permission of the email addresses and generating leads all the way through the engagement strategies off the subscribers, behavioral segmentation and analysis. Our team underpins all its decisions and recommentations on experience, studies and analyses.
Our strategies are adapted to any type of business, from businessess situated at the beggining, all the way to developed companies. Work experience with these companies, implementing complex campaignes, are often priceless lessons for account management teams, experiences that make them capable to omptimise all email marketing actions that they coordinate.
What can we do to help:
- clear defineing of the pursuitted objectives and implementing the whole email marketing programme, inspite of its complexity;
- supervising and implementing the best practices;
- analising and interpreting the campaign results. EmailWing helps you identifying the problems that have generated failure in order to eliminate them, but also maximising the elements that have improved the results of a campaign.
Analyzing the results
Analyzing and interpreting the behavioral data
For an efficient email marketing, you need more than simple statistics, you need data on which basis you can take a fundamental decision. EmailWing.ro offers detailed reports, measuring with accuracy the efficiency of each sent campaign. Through the automatic integration with Google Analytics, EmailWing.ro offers the possibility to determinate the efficiency of the campaigns – ROI (Return On Investment).
The success of a campaign is beyond the simple measuring of interaction, that’s why EmailWing’s focus is to offer data on which basis you can take optimization and improvement decisions of future communications.
How can these data help us concerning behavior:
- a specific segmentation and targeting on the subscribers categories for a more relevant communication;
- foreseeing every subscriber’s desire with whom you interact for increasing conversion rates;
- building a solid relationship by offering only relevant information;
- identifying prospects that can further transform in future valuable clients;
- identifying the ones who never made an acquisition and adapting communication to keep them in the client’s list
Creativity & design
Emails Creativity and Design
Even if we talk about creation, our services have the purpose of obtaining results. That is why, our proposals always are based on the experience of a good visualization in all the existing email clients. We simply do not make creative proposals just to be beautiful, but to get results.
Maximum Performances in Inbox:
- Copywriting. Messages and techniques through which we involve subscribers in a reationship with the recieved email, with a special focus on call-to-action chasing only maximum conversion rate. The subject line must become a hook for the recipients and the message must be thoroughly chosen. Assuring the email’s qualityis a very important process. Sending emails containing grammatical errors, missing letters, unfunctional links only proove lack of profesionalism.
- Design. Our grafic concept proposals not only are suitable for email, but also are based on past results experience. Graphic elements must be kept simple, few, but also creative, and the email must transmit the same message without these. We must not forget that many email clients block from the start design elements and pictures.
- Analysis on email clients types. Assuring untained delivery of the newsletter content in any client’s email.
The creativity and design of emails
Statistics indicate that aproximately 20 – 30 % of delivered emails never make it to inbox. A large amount of them are delivered in the Junk folder or worse, never delivered.
Delivering emails to destination is tightly correlated with the sender’s reputation, and via EmailWing you can build from the start a good reputation in front of the ISPs by implementing the best practices in email marketing.
Our efforts to ensure delivery
- An email testing system in antispam filters, system which assumes the content analysis, the links’ reputation analysis and testing email in anti spam filters.
- Whitelisting services for clients who use the given EmailWing substructure, services that presume reputation management by ensuring the relationship with the most important ISPs and certifications
- Implementing the newest authentification methods;
- Administrating the spam reclamations by integrating in the system of all available Feedback Loops mechanisms and also of a personal system, unique in Romania
- Proactive identifying of trap spams;
- Using automatic systems of proactive cleaning in the subscribers’ lists, invalid addresses, unsubscribes and other types of rejections.
Attracting new subscribers was never easier.
You don’t know how to collect email addresses in your locations or your Web page. EmailWing can help you in conceiving intelligent collecting system of email addresses using permission principles. You offer free internet in your locations through Wi-Fi access-points or you offer your clients front office electronic terminals? From now on these can be used in enriching your contacts and email addresses data bases obtained with permission.