Online Marketing is what we call all the methods used to attract clients through the online media.
Any project starts with a study, an analysis of the influence factors. Whenever we start a SEO optimization project, the first step is establishing clearly the client’s expectations and aspirations. After the desired results, we aim upon the key expressions that describe best the activity, services and products offered by the client. We then put together the key words/expressions. Afterwards we verify their popularity in the search engines to identify them and keep only the ones with real potential in increasing the traffic. This step is very important because choosing proper key expressions is essential in reaching the clients/visitors number and for a high ROI. After this stage is put to an end, the on-page and off-page optimization process begins.
On page optimization (internal)
Internal optimization is reffering to the actualisation of all sites elements that may affect the position in the search engines. Therefore, we reffer to the link structure and the link between pages, titles and page descriprion, key words density, tags and meta tags, sitemap and a whole other details in W3C standards.
Off-page optimization (external)
A special factor is represented by the links that forward to the site. This transffers a certain rate of appreciation in the search engines. Links that forward to the site are analysed and created based on the key expressions chosen in the first part of the optimization process. The means used to generate the links are, by case, the following: web directories, blogs, article directories, sites from the same domain, social networks, bookmarkings, rss, adds and press releases.
Auditting is actually a part in all steps, following the evolution, key words, external links, servers uptime, crawl rate of GoogleBots spyder, page indexing, etc. All this are monthly reported and relevant informations are debated. These audits are necessary because internet is a dynamic environment, in which rules and parameters are in a continous change.
Any optimization project that we make will benefit of a full reference, at a distance of maximmum one calanderistic month. These reports contain different elements depending on the projects demands. We work on professional and licensed softs that are approved by Google and other search engines.
The competing analysis
In every bussiness it is important one knowing his rival. In SEO, the rival site’s activity is more important as the battle is for the firs page of results in the search engines. Therefor, the 10 sites average displayed share their victory upon the potential clients’ clicks.
What is SEM?
Search Engine Marketing or SEM: paid promotion using tools that lead you straight to your clients. Google AdWords, Yahoo!. Search Marketing and Microsoft adCenter are the most important providers in advertising spaces, each of them offering the possibility to personalize the targeted public, so the visitors can become clients.
Google, through its program, or AdWords, offer the possibility to expose adds or relevant banners by criteria like age, location, searched expressions or user’s preferences. The ads and banners are shown in the result page of the search engine and also in the partner of the sites network called Google Display Network.
SEM or Search Engine Marketing is one of the most Pay-per-Click or Pay-per-View. And so the budget is establiseh daily or monthly, then the key words/expressions list is optimized to obtain a favorable return of investment.
With a SEM campaign you have:
- control over the invested budget
- control over the visitors flux
- immediate results
- precisely calculated ROI
- precise target-area for your adds
100 Productions offers and recommends SEM services for those who want relevant traffic in a short time. SEM is recommended to start-ups, launching new products and services, contests and others. A Search Engine Marketing campaign must be accompanied by an optimization campaign of the site (SEO), in long term businesses
What is SMM ?
Social Media Marketing or SMM is marketing with social network’s help. Usually, the social marketing campaigns are created around the content idea with a viral potential, which people forward to their friends.
The psychology behind this social networks promotion are based on people’s actions and the trust they transfer once with forwarding a message, an image, a video. It is an environment in which companies send messages in funny forms, through contests or articles, hoping one of the users will find them interesting and forward them. We can say it is an accessible and efficient form of marketing, especially when social networks like Facebook, Twitter. Youtube or LinkedIN are in a continuous increment/, offering applications for mobiles, tablets or any other device with an internet connection.
In Romania, the most used are:
It offers companies the posibility to crate presentation pages for products and services, images and videos can be shared and uses can become “fans”, relateing to all news on that page.
The most viewed video platform. Users can create and post for free presentation videos, commercials, funny adds with a viral potential. There is a payed advertising system available for anyone who wants quick results
Allows promoting products individually. The discriptions must be short making them easier to read. Links to the company site, Facebook profile or a presentation video can be added.
Beeing a social network orientated to the business sector, it is proper for creating companies’ profiles. Members can link to other social networks profiles and can create content in generating new colaboration opportunities.
What is Direct Marketing?
We call Direct Marketing all the other methods besides SEO, SEM and SMM. Direct Marketing can mean a collection of methods for strategic placing of the advertising messages and for the branding product.
- Banners. Advertising made with banners and payed advertisments on sites and blogs with a similar content, relevant to genrate traffic and to increase notoriety.
- Adds. To achieve more and more potential buyers, one can use adds publishing in specialised sites like marketplaces.
- Articles. Articles may be desplayed on sites that allow this type of content. Usually, these articles have a content that leads and suggests the reader in using a specific kind of product or service.
- Affiliation. Marketing based on reward per visitor or client sent by the partner (allied) as a result of the own marketing efforts.
- Mobile advertising. Using mobiles and developing their operating systems, opened a new market for advertisers. Now we can include the advertisment in different applications and games, setting the campaign around the users prefferences.
- Content. Daily, more and more content is generated and often a text or an article is in fact an advertisment wrapt in a story or a news form. This type of contect usually appears on blogs, social networks or in online press.
- Online Press. Having an outstanding potential, the online press offers advertisment spots of different types. Sites can take in banners or payed adds (in context), or even articles and whole pages can be created as advertisments.[/list]